| Course Name | Typographic Design I |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| VCD 203 | Fall | 2 | 2 | 3 | 4 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Required | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | Basics of typographic design; historical researches on typography; the terminology of typography |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This course provides students with a historical overview of type and letterforms. It deals with the rules, type classifications, type styles, type families and typographic applications. Presentations, studio critiques, and class discussions allow the student to develop a vocabulary and a critical framework for writing and speaking about typographic skills, techniques, and practices. In this course, the students develop conceptual, analytical and practical skills through an analysis of projects and examples. |
| Related Sustainable Development Goals | |
|
| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to Typographic Design I Course. Project I. Composition and Motion Studies with the letter. | None |
| 2 | Continue to Project I. | Bring all necessary tools to class, sketchbook included. |
| 3 | Continue to Project I. Project II: Letter, Title and Text Altogether Layout Variations | Bring all necessary tools to class, sketchbook included. |
| 4 | Continue to Project II | Bring all necessary tools to class, sketchbook included. |
| 5 | Continue to Project II | Bring all necessary tools to class, sketchbook included. |
| 6 | Due Date for Project I and Project II. Discussion of Project I and II. Project III. Text Alignment. Lecture on Typestyles and Alignment | Bring all necessary tools to class, sketchbook included. |
| 7 | Continue to Project III | Bring all necessary tools to class, sketchbook included. |
| 8 | Due Date for Project III. Project IV: Integration of Text and Photography | Bring all necessary tools to class, sketchbook included. |
| 9 | Continue to Project IV | Bring all necessary tools to class, sketchbook included. |
| 10 | Continue to Project IV | Bring all necessary tools to class, sketchbook included. |
| 11 | Due Date for Project IV. Project V: Type Specimen, Poster. Lecture on Five Classic Typefaces, | Bring all necessary tools to class, sketchbook included. |
| 12 | Continue to Project V | Bring all necessary tools to class, sketchbook included. |
| 13 | Continue to Project V | Bring all necessary tools to class, sketchbook included. |
| 14 | Continue to Project V | Bring all necessary tools to class, sketchbook included. |
| 15 | Due Date for Project V | Prepare for Presentation |
| 16 | Semester Review |
| Course Notes/Textbooks | The sources are given by the lecturer during the course. |
| Suggested Readings/Materials | Essential resources: Robert Bringhurst, The elements of typographic style, Hartley & Marks publishers, 2008 Josef Müller-Brockmann, Grid systems in graphic design, Ram publications, 1996 Adrian Frutiger, Signs and Symbols, Edbury Press, London, 1998 Simon Garfield, Just my type: A book about fonts, Gotham books, 2011 John Kane, A Type Primer, Layrence King, London, 2011 Ellen Lupton, Thinking with Type, second edition, Princeton Architectural Press, New York, 2010 Heidrun Osterer-Philipp Stamm, Adrian Frutiger: Complete Typefaces, Birkhäuser, Basel, 2009 Timothy Samara, Making and breaking the grid, Rockport publishers, 2002 |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 1 | 10 |
| Project | 5 | 80 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | ||
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 4 | 64 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 0 | ||
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 1 | 11 | |
| Project | 5 | 9 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 120 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, | X | ||||
| 2 | To attain complex problem-solving skills, using various design methods, | X | ||||
| 3 | To have a clear understanding of creative/art direction, | X | ||||
| 4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, | X | ||||
| 5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, | X | ||||
| 6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | X | ||||
| 7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, | |||||
| 8 | To attain proficiency in using related software, media, and communication technologies, | X | ||||
| 9 | To gain reflexive and critical thinking abilities, | X | ||||
| 10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, | X | ||||
| 11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), | |||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently, | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
